How to get started on the web without technical skills thanks to no-code tools?

Is entrepreneurial adventure still the preserve of hyper-specialists?

Beyond being a specialist, you need to be passionate. And that's what I am. I trained myself and continue to do so. When it comes to digital subjects, the only specialist is someone who continues to learn on a daily basis. Technologies are evolving and becoming more and more affordable. They enable anyone who wants to learn to do so, whatever their level of expertise. All you need is a computer, an Internet connection and some time. There are a huge number of ultra-optimized and accessible platforms available to help you get started and manage your own business, marketing and accounting.

The key often lies in passion, determination and the ability to learn quickly and adapt to challenges encountered along the way.

Between technical skills, inventiveness and boldness, what's the ideal mix to launch a project?

I'd say you need a good deal of inventiveness: it all starts with an idea. Once you've got a clear vision of what you want to create and what you want to achieve, the technical skills come with the nocode tools, which enable anyone to turn an idea into reality.

To create a project, you need to be able to think creatively, see things from a different angle, come up with concepts that stand out, and keep identifying new opportunities to continually improve the project over time.

Technical skills are then brought to bear on ideas.

This can involve making bold choices and persevering in the face of adversity. Boldness is often what distinguishes successful entrepreneurs from those who fail. It takes audacity to launch a project and defend it.

How can no-code tools help project developers?

They have revolutionized project creation by making it accessible to all. The range of possibilities this opens up is considerable and limitless.

You don't need to be a developer to create a website, Squarespace has taken care of everything so that I can put my site online, but above all so that it's up to scratch in terms of design and offers all the features I need to get started.

Once my website is online, I can track my traffic, send out newsletters, sell my products and services, and offer online appointment booking, all worldwide thanks to automated translation. I can create exclusive content in a members' area to monetize training, for example. In short, whatever my project, the no-code tools enable me to make it a reality, and what used to cost several thousand euros and a team of developers is now achievable by anyone.

I'm still fascinated by the time I save, and the money I save, thanks to a little Zapier automation, for example. Today, I run my business alone, but with no-code tools that work for me.

These tools enable me to quickly test new ideas or functionalities. This fosters continuous innovation and enables companies to remain competitive in the marketplace.

Being an expert in no-code tools enables me to constantly optimize the innovation and growth of my company.

What is Squarespace's promise and value proposition to project owners?

Squarespace is a web design and e-commerce platform that focuses on design, but not only that. Squarespace is also the most complete platform: everything is included. I don't need to go looking for a plug-in or third-party application to add functionality to my website.

In addition to the flexibility that allows me to visually create the website that meets my exact design expectations, I can manage my business from A to Z thanks to an ultra-intuitive interface.

The platform offers integrated hosting and high reliability, ensuring that websites created with Squarespace are fast, secure and accessible at all times.

What advice would you give to anyone dreaming of starting their own business?

Do it with passion!

Understanding your market will help you develop a solid strategy for your business. Think about your customer journey before creating your website, so that your website serves you and not the other way around.

Use Squarespace to create your website.

Set clear objectives so you can move forward with a clear purpose and take action.

Automate what can be automated with a concrete customer journey

Strive to go further, to optimize everything that can be optimized, and learn continuously.

As a business owner, I analyze everything I do in the course of a day and ask myself "how can I improve it?" then I look for the no-code tool or path that could simplify every day action.

Stay persistent.