Create an effective product sheet
Your product sheets are essential to convince potential customers to buy your product. The design of these sheets is crucial to attract customers' attention, enhance your brand, reassure and convince. In this article, we will explain how to properly create your product sheets.
Reassure through the quality of its content
If your content isn't up to scratch, your customer won't buy. Quality images, a well thought-out layout and a clear, precise presentation of the product are important elements in reassuring your customer and giving him confidence in your company.
Organize your content
When thinking about the design of a product sheet, it's important to start by defining the content you want to present. In fact, you won't create the same product sheet depending on the number of photos you want to display, the size of your product descriptions, the number of variables, and so on.
Small tips: If you have large, beautiful, high-quality photos, show them off to their best advantage by displaying large images and giving more space to the image than to the text. If your product descriptions are rather long, divide them into sub-sections to make them easier to read. You may choose to keep part of the description visible and the other sub-sections arranged in an accordion, for example.
Customers need to be able to quickly understand the product's features, price and purchase options. Try to display important information and the purchase button on the first screen (before the customer has to scroll).
The first part of the product sheet should be designed to sell the product: packshot photos, the main description and the buy button. If you'd like to editorialize your product sheet a little more, you can do so in a second part, with range photos, customer reviews and tips, for example.
Sell more through user experience
Your customers need to be able to navigate easily from one product sheet to another, find the information they're looking for at a glance, and place an order quickly.
Cross-selling can be interesting if you want to guide your user through the buying process with product highlights such as "also exists in" or "in the same collection".
However, it's important not to take customers too far out of their purchasing process by redirecting them to other pages, as this could ultimately lead them to browse but not to proceed to cart validation. So it's important to strike the right balance.
By investing time and resources in product sheet design, companies can increase sales and build customer loyalty. If you'd like to add new product sheets and/or redesign existing ones on your intenet site, please contact us and we'll be delighted to help you boost your e-shop sales!
