The Guide: Designing your website
A 15-page document to help you define your vision and objectives. To define the key messages you want to convey on your website and the actions you want to propose to convert each user into a potential customer.
A 15-page document to help you define your vision and objectives. To define the key messages you want to convey on your website and the actions you want to propose to convert each user into a potential customer.
A 15-page document to help you define your vision and objectives. To define the key messages you want to convey on your website and the actions you want to propose to convert each user into a potential customer.
What's in this guide?
Have you ever asked yourself these 3 fundamental questions?
Before embarking on the creation of a website, it's essential to prepare a number of elements to ensure its success. Start by asking yourself the right questions!
1. Who's it for?
Who is my site aimed at? My existing customers, a new target, my partners, etc.
2. Why is this?
Is the objective to promote my services, monetize my online offerings, build audience loyalty or create a database? Could my web site help me to accelerate my growth, my processes or the evolution of my business?
3. How do we do it?
How can my website help me to accelerate my growth, improve my processes or develop my business? What functionalities should I offer on my website to achieve this? E-shop, newsletter, discovery calls, request for quote, etc.
Contents:
Steps before getting started
Create your own visual identity
Rethinking design by choosing reference sites
Define your navigation
Define your functionalities
Place your call-to-action buttons effectively to convert
Write content
Organizing your project
Useful resources