What to do during the sales period?

Hello everyone!

Sales are a time of year when companies offer discounts on their unsold products, allowing them to clear out inventory and generate additional sales before moving on to new collections.
For e-commerce website owners, sales are a great opportunity to showcase their products and generate sales by attracting new customers in a time of compulsive shopping, but also to retain old customers through attractive prices.
Here are some tips from the Creative Team to highlight sales on your website:

• Highlight sale products on your homepage: On your homepage, highlight products that will be on sale with headlines and images to grab visitors' attention.
  You can also add a countdown timer to create a sense of urgency and encourage people to buy quickly.

• Create a page dedicated to sales: create a page on your website that lists all the products on sale with a general or product-specific discount percentage.
  This will make it easy for visitors to find all the products on sale and compare them.
  You can also use this page to highlight the most popular or hot products.

• Offer exclusive discount codes for sales: to encourage people to buy online instead of in-store, offer exclusive discount codes for online purchases during sales.
  You can promote these codes on your website and on social media to encourage people to buy online. Choose a code related to your brand name, the percentage off applied to the order or the event, such as SOLD20 for 20% off the order.

• Implement free shipping from a certain amount to encourage ordering in addition or instead of codes or discounts directly applied.
  According to a recent survey, nearly one consumer out of two abandons his basket if delivery is not offered on a merchant site, the implementation of this offer can increase the number of orders made by your customers!

• Promote the sale on social media: use your social media accounts to promote the sale on your website. Post regular updates on sale products and use relevant hashtags to get your posts seen by more people.

By following these tips, you should be able to effectively highlight sales on your website and generate sales during this time of year.

You wish to implement one of our advices on your site? Contact us here and we will be able to intervene on the site as part of your subscription to the member area!