What to do during the sales period?

Sales are a valuable opportunity for businesses: they enable them to clear stocks, attract new customers and retain old ones with attractive offers. For e-commerce site owners, it's an ideal time to boost sales and boost online visibility.

How to make the most of the sales? Here are the Creative Team's tips for optimizing your website and maximizing your sales:

1. Highlight your promotions on the home page

Grab your visitors' attention immediately by displaying your products on sale on your home page. Use punchy headlines, impactful visuals and, if possible, add a countdown timer to create a sense of urgency. This trick stimulates impulse buying and encourages customers to act quickly.

2. Create a dedicated sales page

Make navigation easier for your customers by grouping all your discounted products on a specific page. Add clear labels indicating discount percentages, and highlight your best-sellers or trendy products. A well-organized page increases the chances of conversion and improves the user experience.

3. Offer exclusive discount codes

Offer your customers discount codes specially designed for online sales. Promote them on your website and social networks to encourage purchases. A simple, memorable code, like SOLDES20 for 20% off, can make all the difference.

4. Offer free delivery over a certain amount

Free delivery is a powerful lever for increasing average order value. Nearly one in two consumers abandons their shopping baskets if delivery costs are too high. By offering this option at a certain purchase threshold, you encourage your customers to order more.

5. Communicate actively on social networks

Multiply your visibility by sharing regular posts about your sales. Use attractive visuals, engaging descriptions and relevant hashtags to reach as many potential customers as possible.

By applying these strategies, you'll maximize the impact of your sales and boost your online business.

Would you like to apply these tips to your e-commerce site?
L'Équipe Créative can help you optimize your online store.