What to do during the sales period?

Sales are a time of year when companies offer discounts on their unsold products, allowing them to clear stock and generate additional sales before moving on to new collections.
For e-commerce website owners, sales are an excellent opportunity to showcase their products and generate sales by attracting new customers in a period of compulsive buying, but also to retain old customers thanks to attractive prices.
Here are a few tips from the Creative Team for highlighting sales on your website:

• Highlight sale products on your homepage: On your homepage, highlight products that will be on sale with headlines and images to grab visitors' attention.
  You can also add a countdown timer to create a sense of urgency and encourage people to buy quickly.

• Create a page dedicated to sales: create a page on your website that lists all the products on sale with a general or product-specific discount percentage.
  This will make it easy for visitors to find all the products on sale and compare them.
  You can also use this page to highlight the most popular or hot products.

• Offer exclusive discount codes for sales: to encourage people to buy online instead of in-store, offer exclusive discount codes for online purchases during sales.
  You can promote these codes on your website and on social media to encourage people to buy online. Choose a code related to your brand name, the percentage off applied to the order or the event, such as SOLD20 for 20% off the order.

• Introduce free delivery over a certain amount to encourage additional orders, or use codes or discounts instead.

  According to a recent survey, nearly 1 in 2 consumers abandon their shopping carts if delivery is not offered on an e-commerce site. Implementing this offer could increase the number of orders placed by your customers!

• Promote the sale on social media: use your social media accounts to promote the sale on your website. Post regular updates on sale products and use relevant hashtags to get your posts seen by more people.

By following these tips, you should be able to effectively highlight sales on your website and generate sales during this time of year.

You wish to implement one of our advices on your site? Contact us here and we will be able to intervene on the site as part of your subscription to the member area!