We unveil the brand-new website for Maison Château Rouge, a lifestyle brand born in Paris in 2015, a veritable manifesto between African heritage and urban elegance.
Developed on Squarespace, this bespoke site showcases their singular identity: vibrant wax prints, strong visual storytelling and fluid navigation an immersive celebration of their cultural universe. Designed to showcase their collections (fashion, accessories), iconic collaborations (Lacoste, Nike/Air Jordan), and local commitments, the design combines modernity and authenticity. Each page, from "Shop" to "Infos", is a visual tribute to the neighborhoods of Paris and the African roots of founder Youssouf Fofana, who has transformed a streetwear wardrobe into an international icon.