ITW Be a Boss Magazine: Launch your brand with no-code tools
Move from the era of hyper-competent entrepreneurs to one of boldness and innovation. That's the promise of no-code tools. During the Be A Boss Tour, Salomé Amar, founder of L'EquipeCréative and Squarespace expert, will lead a workshop dedicated to these tools. Here's how it works.
Did you know that Coco Chanel was an absolute autodidact who only learned the rudiments of couture by observing the tailors and seamstresses she worked with in her youth? Did you know that Steve Jobs, the iconic co-founder of Apple, was neither an engineer nor a programmer? These entrepreneurs have shown that passion, determination and a willingness to learn can drive exceptional success. And they didn't have the opportunity to back up their entrepreneurial project with no-code tools as powerful and inventive as Squarespace! For Salomé Amar, founder of lequipecreative.com, "the image of the hyper-competent specialist has long prevailed. When it comes to digital subjects, the only specialist is the one who continues to train on a daily basis". Thanks to no-code tools, the entrepreneurial adventure is no longer reserved for a technical elite, but accessible to anyone with a passion and a desire to learn. This is the message she wishes to convey at the workshop she is running in partnership with Squarespace on the Be A Boss Tour.
The rise of no-Code tools
The equation for successful entrepreneurship lies in a blend of inventiveness, audacity and technical skills. But how can you succeed without mastering the latter? Salomé Amar is convinced that the answer lies in no-code tools. "Technical skills are acquired through No-Code tools, which enable anyone to turn an idea into reality. These revolutionary tools have democratized project creation by making it accessible to all, without the need for prior expertise. Among these tools, Squarespace stands out as a complete solution for entrepreneurs. "Squarespace is the most complete platform: everything is included". The platform offers a wide range of functionalities, from website creation and e-commerce to integrated hosting and security. "The advantage of No-Code tools lies in their ability to free up time and money," says Salomé Amar, who admits to running her business on her own, but relying on No-Code tools that work for her. These tools enable her not only to rapidly create attractive websites, but also to automate repetitive tasks, while promoting continuous innovation.
Aspiring entrepreneurs: take action!
For those who dream of starting their own business, Salomé Amar invites project owners to be bold. At the heart of her approach is a conviction: the importance of passion and market knowledge. "Think first about your customer journey before creating your website, so that your website serves you and not the other way around". Squarespace can then take over website creation, thanks to its ease of use and versatility. "As a business owner, I analyze everything I do in the course of a day and ask myself "how can I improve it?" then I look for the no-code tool or the path that could simplify every day's action"... Ambition, passion, a desire for continuous improvement... Three essential ingredients for the success of your project!
